The Role of Augmented Reality (AR) and Virtual Reality (VR) in Enhancing Customer Experiences within CRM Systems
Geetesh Sanodia
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Source: Crossref
Published: Apr 5, 2021
DOI: 10.61841/turcomat.v12i15.14750
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The analysis of AR and VR implementation in the context of CRM and the influence on customers’ experiences is the focus of this extensive review. This line of work takes a close look at contemporary practices in AR/VR-mediated CRM, the technological issues related to them, and potential future developments, as it explores the impact of these experiences on customer engagement and business approaches. Combining a literature review, comparative analysis, and case studies in the context of AR/VR in CRM, this paper offers contributions to implementation strategies, ethical issues, and the regulatory environment. Consequently, the research indicates that overall, the usefulness of AR/VR as applied to CRM will be highly valuable to businesses in driving change in customer interactions and closer targeting of personalized experiences, but there are important considerations businesses will have to observe for optimum usage.
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