Leveraging Machine Learning for Real-Time Personalization and Recommendation in Airline Industry

Source abstract

The main focus of this research is to explore the development of machine learning (ML) within a microservices setting for travel applications that offer real-time personalization to create user engagement and satisfaction. The system utilizes context awareness that is dynamic and relevant to the user, such as user profiles, location, and current activities to generate appropriate recommendations that develop with the user. It emerged from testing that there was a marked increase in engagement as evidenced by the click-through rates (CTR) which improved by 15% from what was observed in the conventional systems signifying that the model had worked. Furthermore, the accuracy of the recommendations in relation to the user preferences registered 85% accuracy for the implemented ML models and in addition to that the system employed microservices therefore tools for scaling up while integrating all the components kept the latency at less than 500 ms even during the busiest loads. In addition, the level of adaptation that was real-time was also improved as the system was able to react at a faster pace to changes in data, such as even the delay of flights, and made recommendations to passengers that were situationally appropriate.Finally, it is established that personalization enabled by machine learning contributes towards enhancing customer satisfaction, retention rate, and response time in the travel industry. The convergence of micro services and machine learning can be viewed as a great solution to the performance evolution and scaling requirements of data intelligence responsive markets like the travel industry which are highly active and interactive in nature.