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Impact of dark patterns on consumers’ perceived fairness and attitude: Moderating effects of types of dark patterns, social proof, and moral identity

Kawon (Kathy) Kim, Woo Gon Kim, Minwoo Lee

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Source: Crossref

Published: Oct 1, 2023

DOI: 10.1016/j.tourman.2023.104763

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Impact of dark patterns on consumers’ perceived fairness and attitude: Moderating effects of types of dark patterns, social proof, and moral identity — Mathematical Frontier Network